In a betrayal of monumental proportions, Target and Bud Light, familiar household names known as much for their national appeal as for their previously vaunted pro-LGBTQ positions, have seemingly caved to pressure from those intent on upholding bigotry.
In the lead-up to Pride Month, Target discreetly pulled its Pride collection, a vibrant assortment of clothing and children's books that conveyed a message of acceptance to the LGBTQ community. At a time when anti-LGBTQ bills introduced in state legislatures are at all-time high (at least 417 bills have been introduced since April 3!) and white nationalist groups escalate their attacks against LGBTQ spaces, Target is sending the wrong message. Caving to bigots is cowardly behavior that enables and normalizes hate.
Similarly, Bud Light, having faced conservative backlash for a campaign with a transgender influencer, chose to play into the hands of ignorance, placing their marketing executives “on leave.” What this action signifies is clear: appeasing bigotry was more important to them than standing by their expressed commitment to diversity and equality.
Sign the petition to corporations: Don't cave to bigotry. We won't forget.
